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SEO Dallas Texas: When Yellow Pages Fade To Black

SEO Dallas Texas Case Study

His twenty-three-year-run of productive leads from Yellow Pages print advertising trickled agonizingly to an end. SWBell then designed a website to deliver clients for his practice  – which failed to do so. Slightly panicked, the North Texas marriage counselor then contacted me.


An SEO Dallas Texas Local Audit was performed which evaluated the website’s traffic, keyword choices, in-bound links and the site structure. The SEO Dallas audit pinpointed On-page keyword optimization and lack of relevant In-bound Links as the site’s major issues.

Mindful of budget, and needing to ramp-up web lead flow without delay, I retained the SBC hosting and Bell’s graphics design.  However, the unproductive “used-car-sales”-style content pointed out by the SEO Dallas Texas Audit had to go! All the website content was completely replaced with accurate, comforting, professional, and most important, keyword optimized copy.

The new website body text was crafted so that website visitors were motivated to immediately call. My locally focused SEO Dallas Texas Search Engine Optimization (SEO) provided targeted traffic that turned this modest Southwestern-Bell-template-site into a marketing star!

Within a month the client commented “I don’t know what you’ve done, but now I have almost too much business. I don’t know if I want to work that hard!” The client subsequently terminated his YP advertising in two different city directories. This saved several hundred dollars per month.

This counseling professional, and small businessman, now relies on this simple website as his practice’s sole marketing vehicle. Oh! That and a single-line-listing of his telephone number in the phone book!


1 Mike Stewart { 10.30.10 at 10:49 am }

Nice work Dennis. Now that is how to maximize a budget. Most SEOs would have pressured the client into spending tight ad dollars on a website design, considering your client was still in a lengthy contract for hosting and “website design”, your approach fit nicely within his budget I assume. Great work with local search optimization from where they Yellow Pages consistently fail and leave off. In other words, nice job from START to FINISH.

Cheers, Mike.

2 pontarae { 11.18.10 at 7:13 am }

It feels good to be praised by someone who really “gets” SEO for local business. Thanks Michael!

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