His twenty-three-year-run of productive leads from Yellow Pages print advertising trickled agonizingly to an end. SWBell then designed a website to deliver clients for his practice  - which failed to do so. Slightly panicked, the North Texas marriage counselor then contacted me.

An SEO Dallas Texas Local Audit was performed which evaluated the website’s traffic, keyword choices, in-bound links and the site structure. The SEO Dallas audit pinpointed On-page keyword optimization and lack of relevant In-bound Links as the site’s major issues.

Mindful of budget, and needing to ramp-up web lead flow without delay, I retained the SBC hosting and Bell’s graphics design.  However, the unproductive “used-car-sales”-style content pointed out by the SEO Dallas Texas Audit had to go! All the website content was completely replaced with accurate, comforting, professional, and most important, keyword optimized copy.

The new website body text was crafted so that website visitors were motivated to immediately call. My locally focused SEO Dallas Texas Search Engine Optimization (SEO) provided targeted traffic that turned this modest Southwestern-Bell-template-site into a marketing star!

Within a month the client commented “I don’t know what you’ve done, but now I have almost too much business. I don’t know if I want to work that hard!” The client subsequently terminated his YP advertising in two different city directories. This saved several hundred dollars per month.

This counseling professional, and small businessman, now relies on this simple website as his practice’s sole marketing vehicle. Oh! That and a single-line-listing of his telephone number in the phone book!

Over one hundred fiberglass statues-in-white, and a single red pegaso for Peter Max, were decorated by artists sponsored by Dallas businesses and philanthropists. These were to be displayed as street art in various locations around the city.

I always felt that the unadorned white statues were far more attractive than any of the “finished” products. Years later I met Ken Robison, the Texas sculptor who created who created these wonderful fantasy horses.

To my amazement Ken had no website showing his highly varied work. As a token of my admiration for Ken and for Pegasus I created this simple portfolio site. The site is unadorned to better feature the art, and, is organized to be easily updated and maintained by non-technical people.

One unusual feature of the site’s theme is that the background color can be changed from dark to light by clicking the buttons at top right of the homepage; see which you prefer here.

WEBMASTER UPDATE: The artist informs me that
he retained rights to produce
new copies of PEGASUS from
his original molds. If interested
in purchasing your own Flying Horse
please comment here or on his website,
Ken Robison Texas scupltor.