His twenty-three-year-run of success with Yellow Pages print advertising trickled agonizingly to an end. Southwestern Bell then designed a website to deliver clients for his practice  - which failed to do so. Slightly panicked, the North Texas marriage counselor then contacted me.

Mindful of budget, and needing to ramp-up web lead flow without delay, I retained the SBC hosting and Bell’s graphics design.  The “used-car-sales” content style had to go, however, and was completely replaced with accurate, comforting copy that motivated website visitors to call. My locally focused Organic Search Engine Optimization provided targeted traffic that turned this modest Southwestern-Bell-template-site into a marketing star!

Within a month the client [Read more →]