When Yellow Pages Fade To Black

His twenty-three-year-run of success with Yellow Pages print advertising trickled agonizingly to an end. Southwestern Bell then designed a website to deliver clients for his practice  - which failed to do so. Slightly panicked, the North Texas marriage counselor then contacted me.

Mindful of budget, and needing to ramp-up web lead flow without delay, I retained the SBC hosting and Bell’s graphics design.  The “used-car-sales” content style had to go, however, and was completely replaced with accurate, comforting copy that motivated website visitors to call. My locally focused Organic Search Engine Optimization provided targeted traffic that turned this modest Southwestern-Bell-template-site into a marketing star!

Within a month the client commented “I don’t know what you’ve done, but now I have almost too much business. I don’t know if I want to work that hard!” The client subsequently terminated his Yellow Pages advertising in two different city directories saving several hundred dollars per month. He now relies on this simple website as his practice’s sole marketing vehicle. Oh! That and a single line listing of his telephone phone number in the phone book!