effective seo | web video | web development

During my stint as a broadcast TV editor I did a feature on the DALLAS SOARS! PEGASUS Project. This fund-raising effort for charity auctioned artist-decorated statues of the city’s mascot – the mythical flying horse PEGASUS.

Over one hundred fiberglass statues-in-white, and a single red pegaso for Peter Max, were decorated by artists sponsored by Dallas businesses and philanthropists. These were to be displayed as street art in various locations around the city.

I always felt that the unadorned white statues were far more attractive than any of the “finished” products. Years later I met Ken Robison, the Texas sculptor who created [Read more →]

His twenty-three-year-run of success with Yellow Pages print advertising trickled agonizingly to an end. Southwestern Bell then designed a website to deliver clients for his practice  - which failed to do so. Slightly panicked, the North Texas marriage counselor then contacted me.

Mindful of budget, and needing to ramp-up web lead flow without delay, I retained the SBC hosting and Bell’s graphics design.  The “used-car-sales” content style had to go, however, and was completely replaced with accurate, comforting copy that motivated website visitors to call. My locally focused Organic Search Engine Optimization provided targeted traffic that turned this modest Southwestern-Bell-template-site into a marketing star!

Within a month the client [Read more →]